Coach
“Working with Cassandra has always been an absolute pleasure. She has remained an invaluable asset to us; particularly in the government sector. Not only is she smart and focused but very supportive of us and our growth. I consider Cassandra our "business coach". I think that any business regardless of size could benefit from Cassandra's strategic perspectives.”
–Maureen Roden, President, BPSI
My primary role as your coach is to assist you to re-connect to your vision, establishing the necessary passion, plan and focused activity critical to achieve actualization.
The terms coach and consultant are so very often used interchangeably. From my perspective of working with clients there is definitely a distinction — coaching means:
- Working as a navigator, charting and affirming direction,
- Relieving stress and anxiety along the way,
- Encouraging focus on the road ahead,
- Confirming that you have always known the destination
- Keeping you focused with gentle nudging if you happen to veer off course.
While coaches are beside you as guides and navigators, consultants are subject matter experts who are out front helping you implement the plans you developed while being coached. In some instances the two happen simultaneously.
Coaching works for your staff and team as well. It will deliver additional value in helping to create a team spirit that is vested in the company vision — the re-connection with your vision, the plan and vigorous commitment you created through your coaching. This is how to fuel enthusiasm and therefore performance.